Playlist Launches Customized Websites for Fitness and Wellness Operators

Playlist's AI-Powered Website Service

Playlist has launched Customized Websites, a service that builds and maintains websites for fitness and wellness businesses using AI tools. The service is part of Playlist's AI-powered suite of apps and services, which includes AIConcierge, a 24/7 AI front desk assistant that helps businesses capture missed calls and convert inquiries into bookings.

Running a studio, spa, or salon requires juggling client care, staffing, scheduling, and marketing, leaving little time for website management. Yet a strong website is essential for being discovered, establishing trust, and converting visits into bookings. For small businesses, options are limited: rely on social media, maintain a basic site, or pay up to $10,000 for a custom build with ongoing maintenance costs.

The Customized Websites service eliminates these burdens by offering professionally designed, custom-branded websites with booking and scheduling integrated from day one. Unlike competitors, Mindbody and Booker customers access this service via the Playlist platform at no additional cost.

"Small businesses shouldn't need a five-figure budget to have a world-class digital presence," said Fritz Lanman, CEO and co-founder of Playlist. "Our new Customized Websites service gives operators a beautiful, modern site that clients can find, whether they're searching the web or asking an AI assistant. Once they're there, booking takes seconds, with Playlist's latest web booking widgets and AI Concierge built in."

To date, Playlist has launched hundreds of websites during a service pilot. Each site is generated by AI in minutes, then reviewed and launched by Playlist's team. Early results are positive, with one beta customer seeing bookings increase by over 126% in the month after launching their website. Operators also report significant time savings, allowing them to focus on growing their businesses.

"As a business owner, there are already so many things to do. Playlist put together a website that's clean and user-friendly, which was a huge time-saver," said Laura Carlucci-Watson, Owner of Resilient Alliance Fitness & Martial Arts.

"I'd absolutely recommend Customized Websites to other business owners. Building a website on our own or hiring someone else would have cost us more time, more money, and definitely a lot more stress. Playlist made the process smooth, professional, and enjoyable, and we couldn't be happier with the final result," said Yuna Gansukh, Owner of ExO Lounge.

Playlist builds technology to power experience-driven businesses worldwide. Through Mindbody, ClassPass, Booker, EGYM, and Kite, Playlist delivers AI-driven SaaS, corporate wellness, hardware, and consumer solutions that help businesses thrive and people discover experiences that bring joy, movement, and meaning to everyday life. Learn more at playlist.com.

AI-Powered Tools for Salon and Wellness Businesses

Playlist's Customized Websites service is part of a broader suite of AI-powered tools designed to help fitness and wellness operators streamline operations. The service integrates seamlessly with Mindbody and Booker, eliminating the need for manual tool integration.

Operators can request a Customized Website through Playlist's platform, which handles design, maintenance, and integration with booking systems. This eliminates the need for technical expertise or costly custom development.

The service is positioned as a solution to the challenges faced by small businesses in the wellness industry, where time and budget constraints often limit digital presence. By automating website creation and maintenance, Playlist allows operators to focus on client experiences rather than technology management.

Playlist's AI tools, including AIConcierge, enhance client engagement by capturing missed calls, engaging prospects, and converting inquiries into bookings. These tools are now integrated into the Customized Websites service, ensuring that websites are not only visually appealing but also functionally aligned with business operations.

Industry Impact and Future Growth

The launch of Customized Websites reflects Playlist's commitment to providing integrated, AI-driven solutions for the service-driven industries. By unifying website development with existing software platforms, Playlist reduces the technical and financial barriers to digital transformation.

Early success in the pilot program suggests strong demand for such services. With bookings increasing by over 126% for one beta customer, the potential for growth is significant. Operators report that the time saved through automated website management allows them to focus on expanding their businesses and improving client experiences.

As Playlist continues to develop its platform, Customized Websites exemplifies how AI can streamline operations for fitness and wellness professionals. The service is available to existing Mindbody and Booker customers at no additional cost, making it accessible to a wide range of businesses.

Playlist's broader strategy involves creating a cohesive ecosystem of tools that work seamlessly together, reducing the need for multiple disjointed platforms. This approach aligns with the growing trend of AI integration in business operations, particularly in industries where efficiency and client engagement are critical.