SUGARED + BRONZED Opens 50th Salon in National Expansion

SUGARED + BRONZED has opened its 50th store. The company, which calls itself the nation's largest sugaring and sunless tanning brand, began in 2010 with founder Courtney Claghorn offering spray tans from her Santa Monica apartment.

Founder and President Courtney Claghorn started the business to solve a personal problem. She sought affordable, high-quality spray tanning services. What began as a side hustle airbrushing clients during lunch breaks evolved into a dedicated brand.

From Apartment to Storefront

The first official store opened on Montana Avenue in Santa Monica in 2012. Claghorn grew the business to 10 locations through disciplined reinvestment before taking on outside investment in 2019. According to the company, it now runs 50 locations across 10 different markets nationwide. The firm plans to enter at least one new market every year.

Claghorn reflected on the journey. “When I started spray tanning clients in my apartment, I never imagined we'd one day be celebrating our 50th store!” she said. She credited the team and loyal clients for the achievement.

Focus on Specialization and Community

Growth was not without challenges. After securing a growth partner in 2019, the COVID-19 pandemic forced lengthy closures. The company launched an e-commerce business to sustain operations. Since reopening, it has reported consecutive record-breaking years for growth, revenue, and new store openings.

The brand's strategy hinges on specialization. Unlike traditional full-service salons, SUGARED + BRONZED focuses solely on sugaring hair removal and custom airbrush tanning. All estheticians and technicians receive in-house training to ensure a consistent client experience at every location.

Claghorn expressed pride in the community built around the brand. “What I'm most proud of is the community we've built along the way,” she stated. The company says it has created employment opportunities for more than 600 women and continues to expand its team.

Celebrating the Milestone

To mark the opening of the 50th store, SUGARED + BRONZED is launching a nationwide giveaway. Fifty winners will each receive a $50 gift card for the brand's services. The company remains focused on expanding access to its specialized treatments while investing in staff and client communities. The report, from Salon Today, notes the brand's journey from a $1,000 startup to a national presence.