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Lili Reinhart's Olive Smith Wig Details in The Love Hypothesis
Lili Reinhart's transformation into biology PhD candidate Olive Smith for The Love Hypothesis film required detailed, custom-made wigs to achieve a natural look.
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Lili Reinhart's transformation into biology PhD candidate Olive Smith for The Love Hypothesis film required detailed, custom-made wigs to achieve a natural look.

Allure Automation's Aria is an AI receptionist for beauty professionals. It answers calls, texts, and DMs 24/7 to book appointments and recover lost leads.

A free live education series offers artists an inside look at the creative and production processes behind award-winning hairstyling collections.

Natasha McMillen, Director of Operations at Janet St. Paul Studio for Hair and Beauty, shares her experience and leadership style in this Meet the Manager profile.