Zenoti CEO Unveils 'Growth Diaries' Scaling Book

Sudheer Koneru introduced 'Growth Diaries' at Zenoti's Innergize conference, drawing from conversations with 42 global beauty and wellness leaders. The Zenoti founder and CEO unveiled the book 'Growth Diaries: How the Best Beauty and Wellness Brands Scale from 1 Store to 100+' on September 21, 2026. It serves as a practical field guide for scaling in a sector lacking extensive playbooks.

The book launch occurred at the third annual Innergize conference. This event gathers salon, spa, medspa, and fitness leaders for networking, AI sessions, and awards. Koneru's work fills a gap. Business publishing has produced many guides for scaling software companies, retailers, and restaurants. Far less has been written about scaling beauty and wellness businesses.

Zenoti is the leading cloud software platform for the industry. Its unified system handles booking, payments, marketing, and employee management. The company is trusted by more than 30,000 businesses worldwide. Koneru's own background includes running Latitudes Health Club and Tangerine Spas before founding Zenoti.

Insights from Featured Leaders

The book shares growth strategies from founders who scaled single locations into multi-unit brands. Featured leaders include Van Council of Van Michael Salons, Shane Evans of Heights Wellness Retreat, Dave Mortensen of Anytime Fitness and Purpose Brands, and Melanie Gleeson of Endota Spa.

Their experiences are organized into a clear four-phase framework. This structure guides readers from opening the first store through building an early chain. It then covers establishing robust infrastructure and finally achieving institutional scale. The book reflects Koneru's belief that these businesses do more than grow. They help people feel more confident and ready to take on the world.

Sudheer Koneru said: "Their businesses looked nothing alike. Their answers, again and again, did. This book is my attempt to put those answers in one place."

A Framework for Expansion

The guide is built from direct conversations with 42 founders, CEOs, and industry leaders across nine countries. It grew out of Koneru's video series of the same name. Each leader has personally navigated the journey from a single location to a multi-unit brand in beauty, wellness, or fitness.

The book provides a structured path for others to follow. It focuses on the unique operational and cultural challenges of scaling service-based personal care brands. The framework is designed to be applied directly by salon owners, spa managers, and beauty industry professionals seeking proven growth strategies.

The book is available on Amazon for readers seeking to apply its scaling framework to their own beauty or wellness businesses.