Zenoti launches DoubleBook for on-demand

Zenoti has launched DoubleBook, an on-demand marketplace for salon assistant staffing. The platform connects licensed cosmetologists with salons and stylists needing short-term help, using Stripe Connect for payments and automated license checks for verification. This peer-to-peer salon staffing tool is part of Zenoti's broader suite of fixtures for salon operations.

Salon owners and lead stylists can use DoubleBook to post their assistant needs. They can then hire from a pool of vetted beauty professionals. The platform allows them to manage bookings, approve invoices, and process payments all in one place. This aims to solve last-minute staffing crunches.

For assistants, the system offers a way to find work that fits their schedules. They can browse and accept jobs through the platform. Each completed job helps them build experience, earn income, and grow their professional reputation via a ratings and reviews system.

How the platform works

The core function is peer-to-peer matching. A salon with a sudden booking surge or an absent team member can post a need. Licensed assistants looking for work that day can see it and apply. The integrated license verification, conducted automatically, is a key feature meant to uphold trust.

All financial transactions are handled within DoubleBook using Stripe Connect. This covers hiring, invoicing, and payment processing. It removes the need for external payment arrangements or cash handling.

Salon business growth implications

For salon owners, this tool addresses a persistent operational headache: flexible, reliable staffing. It turns assistant coverage into an on-demand service. This can protect revenue when walk-in traffic spikes or when a key team member is unavailable.

The platform also functions as a low-risk trial system for potential full-time hires. A salon can work with an assistant several times through DoubleBook before offering a permanent position. This could improve long-term hiring outcomes.

Integration with salon strategies

DoubleBook is one of many specialized tools offered by Zenoti. The company's suite targets different facets of running a modern salon business, from core stats and management to niche services. These tools range from core management to niche services.

The launch of DoubleBook specifically targets the staffing layer of salon operations. It enters a market where stylists and salons increasingly seek flexibility. The service is live now on the Zenoti platform.