Amazon Holiday Beauty Event Launches with Rotating Flash Deals
Amazon's two-week Holiday Beauty Event runs through November 1, 2026, featuring up to 40% off across categories and 48-hour flash deals on top brands.
Amazon's Holiday Beauty Event is now live with rotating 48-hour flash deals across every beauty category. The sale offers up to 40% off makeup, skincare, fragrance, and more, running from October 19 through November 1, 2026.
Some deals are available for only 48 hours. Discounts reach up to 50% off bestselling products in these flash categories. The event includes thousands of deals and features Allure Best of Beauty winners. A shopping team curated the selections based on products with over 4.0 ratings, past award winners, and items their editors have tried and approved.
Two-week sale spans October 19 to November 1
The full event duration is two weeks, with daily category-specific discounts. This is Amazon's sixth annual Holiday Beauty Event. It offers a major beauty shopping opportunity before the holiday season and includes fast, free Prime shipping for members.
The rotating flash deal schedule is as follows:
| Date Range | Category | Discount |
|---|---|---|
| October 19-20 | Makeup | Up to 40% off |
| October 21-22 | Fragrance | Up to 35% off |
| October 23-24 | Health & Wellness | Up to 40% off |
| October 25-26 | Men's Grooming | Up to 35% off |
| October 27-28 | Skincare | Up to 40% off |
| October 29-30 | Hair Care | Up to 40% off |
| October 31-November 1 | Personal Care | Up to 40% off |
Top brand discounts on select items
Major brands feature significant discounts on bestsellers and bundles. Select Charlotte Tilbury bestsellers are 30 percent off. Dyson hair tool bundles are 25 percent off. Medicube's new Booster Pro X2 is nearly 30 percent off.
Select products from Moroccanoil, Amika, and Bumble and Bumble are up to 30 percent off. The event offers up to 51% off on WH Award-winning beauty products, like the Lume Acidified Body Cleansing Bar. Sixteen best deals are featured.
Curated gift sets for holiday shopping
The event offers curated gift sets marked down by up to 45 percent. This is a key opportunity to get a head start on holiday shopping. Several themed sets are available at specific prices.
| Gift Set Name | Product Details | Sale Price (Original) |
|---|---|---|
| The Holy Hydration: Biodance Day Glow Kit | Biodance, Abib, and Rejuran skin care | $20 (originally $34) |
| The Pretty in Pink: CosRx Pink Peptides Collagen Hydrogel Eye Patch | CosRx product | $20 (originally $23) |
| The Cherry on Top: Elemis Pro-Collagen Black Cherry Cleansing Balm | Elemis product | $60 (originally $75) |
| The Getting Steamy: WavyTalk Steam Hair Straightener Steam Sesh | WavyTalk tool | $57 (originally $79) |
| The Pucker Up: Charlotte Tilbury K.I.S.S.I.N.G Lipstick | Charlotte Tilbury lipstick | $26 (originally $37) |
| The Major Perks: Amika x Ellis Brooklyn Guava Granita Perk Up Dry Shampoo | Amika collaboration | $23 (originally $29) |
| The Love You A Latte: Sol de Janeiro Limited Edition Leite Perfume Mists | Sol de Janeiro fragrance | $21 (originally $26) |
Other notable deals include Kiehl's Ultra Facial Cream at 25% off, Tarte's tubing mascara at 45% off, and Chi's Flat Iron at 60 percent off. Nuxe's Huile Prodigieuse Shimmer Body Oil, Kiehl's Creme de Corps Whipped Body Butter, and Laneige's lip mask and balm sets are also on sale.
Allure said its recommendations are carefully vetted: "No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories." The event closes on November 1, with curated gift sets providing a final highlight for holiday preparation.
