Wella Professionals Opens Entries for Trend Vision Awards 2026
Hairstylists and barbers are invited to showcase their creative and technical vision in the 2026 Trend Vision Awards, a global competition celebrating artistry and creativity.
The Wella Professionals Trend Vision Awards is a prestigious global competition that celebrates artistry, creativity, design, and technical range in the hairstyling industry. This year, the competition is open to hairstylists and barbers who want to showcase their creative and technical vision in two global categories: Color Craft Transformation and Editorial Transformation.
The Color Craft Transformation category challenges artists to create a complete transformation through the lens of the Monochromatic theme. This category emphasizes the technical precision required to build depth, dimension, and movement within a singular tonal range. Entrants are invited to demonstrate how one hue can become a showcase of elevated color craftsmanship.
The Editorial Transformation category invites artists to tell a Monochromatic story through haircutting. While color may be the expected focus of a monochromatic theme, this category asks artists with a strong editorial eye to use shape, structure, texture, and silhouette to express a unified vision with careful consideration for the individual.
Entries must use color products from the Wella Professionals color portfolio, along with styling products from Wella Professionals or Sebastian Professional. The use of other color or styling products may result in disqualification.
Finalists will receive a trip to New York City to attend the House of Wella event. The first-place winner in each category will receive $5,000 and a trip to Algarve, Portugal, for Wella Destination. Second-place winners will receive $3,000, while third-place winners will receive $1,000.
Entries opened July 1 and close September 1. Finalists will be announced September 15, and the U.S. winners will be revealed at the House of Wella event in New York on October 19.
### Categories and Prizes
| Category | Prize | | --- | --- | | Color Craft Transformation | $5,000 and a trip to Algarve, Portugal | | Editorial Transformation | $5,000 and a trip to Algarve, Portugal | | Second Place | $3,000 | | Third Place | $1,000 |
### Eligibility and Requirements
To be eligible, entries must use color products from the Wella Professionals color portfolio, along with styling products from Wella Professionals or Sebastian Professional. The use of other color or styling products may result in disqualification.
### Timeline
* July 1: Entries open * September 1: Entries close * September 15: Finalists announced * October 19: U.S. winners revealed at the House of Wella event in New York
