Industry Confidence Survey Offers Monthly Insights

The Professional Beauty Association and Pivot Point International have collaborated to create Pro Beauty Pulse, a research initiative designed to offer a monthly perspective on confidence and sentiment in the professional beauty and beauty school markets.

Beauty professionals and beauty school leaders are being surveyed to assess their perceptions of business conditions, current state of their business, and expectations for the next 30 days. This information is then compared with transaction data from The KIM Report, which aggregates point-of-sale data from over 10,000 salons.

The beauty school portion of Pro Beauty Pulse focuses on beauty school leaders, examining their assessment of the past 30 days, current school conditions, and expectations for the next 30 days.

## Independent Tracking of Professional and School Markets

Pro Beauty Pulse tracks the professional and school markets separately, while consistently following both over time. This approach provides a broader view of how different parts of the beauty industry are experiencing and responding to changing conditions.

## Comparing Confidence with Business Performance

By analyzing data from both the surveys and The KIM Report, Pro Beauty Pulse creates an opportunity to compare confidence with actual business performance. This comparison allows for a better understanding of where perception and reality align or differ.

To learn more about Pro Beauty Pulse and view current and past updates, click here.